Marketing platform startup Adverity raises $12.4M in round led by Felix Capital
Summary
Marketers get a lot of incoming information from the data they have to deal with, bound up in hundreds of spreadsheets and reports, making it time-consuming and tricky to get value out of it. Adverity is a data intelligence platform also playing in this space by applying AI to produce actionable insights in real time. Founded in 2015, it’s a cloud-agnostic SaaS platform compatible with Amazon, Google and Microsoft that provides data to destinations such as SQL databases, Snowflake, AWS Redshift, SAP HANA. Sasha Astafyeva, principal at Felix Capital, commented: “Data is a powerful tool for engaging customers and Adverity helps marketers harness the power of their data to make better decisions, grow their business and better serve their customers.” The company’s founding members are Alexander Igelsböck, Martin Brunthaler and Andreas Glänzer. Igelsböck previously headed a startup incubator in Austria (KochAbo GmbH), and prior to that was VP Product Management at VeriSign Inc., where he met Brunthaler, who was director of Engineering.
