Dorian raises $2 million for immersive fiction app
Summary
Immersive storytelling is a rapidly growing category, and the funding will give help Dorian deliver multiple stories for different audiences, with the first focus on millennial and Gen Z women. “Dorian was started by women in leadership roles, which helps us create stories that feature diverse and authentic female role-models that are scarce in interactive entertainment and particularly in games,” said CEO Julia Palatovska in a statement. This move from traditional to interactive fiction, with readers taking the driving seat, mirrors recent shifts in television, film, art, and theater, driven by the generation of users who grew up building content in such games as Minecraft and Roblox and don’t want to be passive consumers. Dorian said its product will not only let users make decisions in interactive nonlinear digital stories, similar to what audiences experienced in Black Mirror: Bandersnatch, but also enjoy deep social collaboration with their friends and families. “Being attuned to their audience has given Julia and her team an advantage in creating an app that will make them leaders in the interactive digital fiction space.” For the past 10 years, women have made up nearly 50 percent of people who play games in the United States, especially on mobile devices.
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