Decathlon Launches NewStore to Run U.S. Retail on iPhone
Summary
Decathlon, which opened a “Lab Store” in San Francisco in Spring 2018 and launched its national ecommerce platform in Summer 2018, is leveraging NewStore to deliver customers interconnected store and online experiences. iPhone frees up store employees to focus on delivering unique brand experiences, when previously they were distracted by clunky systems and cumbersome processes,” said Stephan Schambach, Founder & CEO, NewStore. With real omnichannel in the hands of mobile-powered store associates, we can deliver a customer experience that truly drives our mission of making sports accessible to everyone,” said Tony Leon, CIO & CTO, Decathlon USA. It features Decathlons exclusive branded products for more than 80 sports, including innovative tents, hiking gear, bikes, shoes, cycling equipment and more. Present in France and abroad with more than 1,400 points of sale, the services, brands and store teams have been working since 1976 with a constant ambition: to innovate in all areas to remain the main playing partner of all sports lovers.
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