Medtech Start-up VoCare Boutique Crowdfunds $1.1 Million on Own Website
Summary
The Vitals360 eliminates the need for extra peripherals, hubs, and tablets for managing cardiac care, diabetes and other chronic conditions and offers cellular, Wi-Fi and Bluetooth enabled real-time data transfer to provider, patient and family portals. VoCare developed webpages that showcased their story of the Vitals360, the world’s first and only professional grade, hand-held medical device providing a 6-in-1 vitals diagnostic and remote monitoring solution. A content plan was developed to provide regular and timely communications on company progress, industry news, campaign milestones and help educate the sophisticated accredited investor audience on the opportunity. A by-product of the VoCare campaign has also been considerable interest in distribution building on other partnerships including with industry heavyweights like GEMMS, of Harris Computer Systems, a division of Constellation Software, Inc. (TSX: CSU-T) and Chinese diabetes market leader SinoCare. An issuer could also choose to add back-end functionality for a direct crowdfund via white-label solutions for contracts, accreditation and payments but VoCare felt they could handle the volume given there were significant minimum investments and that the sophisticated audience warranted a personal touch.