Israeli Precision Agriculture Service Targeting Smaller Farms Secures Seed Funding
Summary
lool Ventures, an Israeli firm, led the round and has played a part in incubating the company this far, according to Brish. As well as Iool’s support, Farm Dog is affiliated with tech giant Intel’s Internet-of-Things (IoT) Innovation Lab in Haifa, according to Brish, who previously worked at management consultancy McKinsey & Company. Between them, the team has also worked at cloud-based website service Wix, IoT analytics company AGT International and farm-to-fork restaurants. The company expects to return to the market with a Series A round during the first half of 2016 around the same time as the commercialization of its first generation of sensors. “We also have a few products in the pipeline that leverage data sources other than our sensors that we would like to release to small and medium sized farmers even earlier,” said Brish.