Animoca Brands invests $2 million in creative networking platform Talenthouse
Summary
Mobile publisher Animoca Brands has partnered with and invested $2 million in global art networking platform Talenthouse. The joint venture has been formed to provide Talenthouse access to the games and media clients that Animoca holds - including iClick - as well as create further opportunities in Asian markets. The investment amount of $2 million is equal to 448,413 shares of Talenthouse. "Were incredibly excited about the possibilities we will unleash by forming a partnership and joint venture with Talenthouse,” said Animoca Brands chairman and co-founder Yat Siu. “Combined with iClicks over 780 million consumers in China, Animoca Brands and its joint venture will enjoy a potential reach of over a billion consumers, giving us powerful opportunities to market our games, blockchain products and NFTs, and provide gaming and marketing services.” Talenthouse CEO Roman Scharf added: “We absolutely recognise the wealth of untapped creative talent and the need for marketers to engage audiences with compelling, authentic creative work across multiple channels.
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