OZ Makes Augmented Reality (AR) Detailing a Reality for Biopharma
Summary
FORT LAUDERDALE, Fla.--( BUSINESS WIRE )-- OZ , a global consulting company enhancing customer experiences through digital innovation, recently launched a first-of-its-kind application that brings an augmented reality (AR) environment to physician Detailing. In addition, OZ created a second, walled-off patient AR application that provides an informative, interactive environment on conditions and treatments. While e-Detailing provides greater personalization, insights and integration with CRM platforms, the number of physicians that are not receptive to e-Detailing ( 56% as of 2018 ) and the average length of e-Detail ( 90 seconds) has decreased rapidly. Those interested in experiencing OZ’s AR Detailing application firsthand can visit the company at booth #134 during eyeforpharma Philadelphia , April 16-17, 2019 at the Pennsylvania Convention Center. Using design thinking, analytics & AI, robotic process automation and IoT, OZ creates engaging digital experiences for the travel & hospitality, retail, life sciences and health care, financial services and high-tech industries.