AppsFlyer raises over $1 billion from Google, Meta, Unity and Moloco at a $2.7 billion valuation
Summary
AppsFlyer raised more than $1 billion in a financing round that values the company at $2.7 billion. Google, Meta, Unity, and Moloco participated as strategic investors, with much of the transaction structured as secondary liquidity. AppsFlyer plans to use the capital to accelerate AI-powered measurement, cross-platform attribution, and autonomous marketing workflows. The company says the new structure keeps it independent and preserves neutral access for customers and partners. AppsFlyer serves more than 15,000 brands and remains a major player in mobile attribution and marketing measurement.
Funding
Amount
$1.0B
Total raised
Date
June 22, 2026
Announcement date
Investors
Unity-Microsoft HoloLens Competition, Magma Venture Partners, Goldman Sachs, Qumra Capital, Deutsche Telekom, Pitango Venture Capital, General Atlantic, Launchpad Accelerator, Eight Roads Ventures
Lead investors
Company
appsflyer.com
Funded company
Classifications
industries
Retail
applications
Data Management
AskAI Classifications
Labels
SaaS
Marketing Analytics Software
Mobile Attribution
Linked Companies
AppsFlyer
$1M to $5M