Reveal Mobile Acquires Mira to Realize Vision of Attribution for All and Signs Lyft
Summary
Reveal Mobile acquired Mira to expand its attribution and measurement capabilities across out-of-home advertising. The combined company will support Lyft’s rooftop digital screens with a subscription-based measurement solution. Reveal Mobile says the deal strengthens its position in the OOH market and advances its goal of democratizing attribution for marketers. The article also notes a leadership change, with Dan Dillon promoted to chief marketing officer and Mira’s founders joining Reveal Mobile’s leadership team.
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Reveal Mobile
$1M to $5M