Asha Sharma, CEO of Xbox: "Video games are unaffordable in many cases as we have traditionally conceived them"

▤ Summary

Asha Sharma, the new Xbox CEO, argues that traditional gaming has become unaffordable for many players. She points to hardware prices, subscription competition, and broader industry pressures as key reasons. The article also notes Xbox’s recent strategic moves, including rebranding, pricing changes for Game Pass, and plans tied to future consoles and franchises. It frames Xbox’s challenges within a wider gaming market shaped by rising component costs, layoffs, studio closures, and intense competition for user attention.

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