PIX grew 20% and leads payments in digital channels, reveals the Brazilian Federation of Banks

▤ Summary

Pix continued to expand rapidly in Brazil in 2025 and reached 30.1 billion transactions, up 20% from the prior year. Digital channels now account for 83% of banking transactions, showing how quickly customers have shifted away from traditional payment methods. The article also highlights rising adoption of cloud, cybersecurity, and generative AI across banks, with many institutions still in early stages of AI use. Technology investment in the banking sector has grown steadily, and banks expect stronger demand for IT professionals in 2026. The report reinforces that mobile-first financial services and digital payments remain a major focus area in Brazil.

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