ContentWise Introduces Open Connector, Opening Up UX Engine Platform to Any Third-Party Software

▤ Summary

Operators that have invested time and money in software packages or in-house solutions to manage recommendations, personalization, content discovery, machine learning or search, can now natively integrate external use cases or features straight into ContentWise. Unlike its competitors, ContentWise does not force operators to port or rewrite their use cases but allows them to leverage the investments they already made and use Open Connector to integrate them within ContentWise’s industry-leading management solution. Open Connector technology ensures that third-party features and use cases leverage the full spectrum of profiling, targeting and management capabilities built into ContentWise such as machine learning, UI personalization, content discovery, recipes, and predictive analytics. Mario Scriminaci, Head of Products at ContentWise, said: “ContentWise’s mission is to be the single point of control in charge of the entire digital discovery and consumption experience. With offices in Milan, Los Angeles, and Singapore, ContentWise counts as customers leading operators and brands worldwide, including Telecom Argentina, Mediaset, SK Broadband, Sky, and Telefonica.

▦ Linked Companies

ContentWise S.p.A.

$5M to $10M