MoEngage acquires Aampe to offer personalized decision-making to B2C marketing teams

▤ Summary

MoEngage has acquired Aampe to strengthen its agent-based customer engagement platform for B2C marketers. The deal integrates Aampe’s reinforcement-learning decision engine into MoEngage’s SaaS stack to deliver 1:1 personalization at scale. The combined platform targets brands that want to optimize message content, timing, channel, and frequency for each user. Aampe’s founders will join MoEngage, and existing customers will continue without disruption while gaining access to additional engineering and data science resources.

▦ Linked Companies

MoEngage

$10M to $25M

Aampe

$1M to $5M