On your marks: TikTok, Strava establish six-digit fund for running creators
Summary
TikTok and Strava have created a €100,000 fund to support 20 European running creators and their local run clubs. The program will provide a mix of direct funding and ad credits to help creators grow fitness-focused content and community activity. TikTok is also backing research with Praesidio Safeguarding to identify practices that support physical and mental well-being as online fitness trends move offline. The announcement points to continued investment in creator ecosystems, social features, and community engagement around fitness content.
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Anti Piracy
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Consumer Software
Fitness Technology
SaaS
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Strava
$25M to $50M