Amazon expands media footprint with iHeart sales deal and new TV outcome tool
Summary
Amazon is expanding its ad-tech reach with a new resale deal with iHeartMedia and a new TV outcome measurement tool. The iHeart partnership lets advertisers access Amazon audience data across streaming audio, podcasts, creator content, Twitch, Fire TV, Alexa, and Prime Video inventory. Amazon also launched Outcome Optimizer to use shopping, browsing, and streaming signals to improve programmatic guaranteed campaigns in Freewheel. The moves deepen Amazon’s role in both media sales and performance measurement across TV and audio buys.
Classifications
industries
Entertainment
applications
Anti Piracy
AskAI Classifications
Labels
SaaS
Shipping Software
Inventory Management Software
Linked Companies
Amazon
$1B+