'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards

▤ Summary

Serviceplan CEO Florian Haller argues that marketing now sits at the center of the full customer journey and combines data, technology, and creativity. He explains that the European CMO of the Year award aims to raise the profile of marketing leaders and build a community that shares best practices. He also says AI will make marketers more effective and help them deliver more personalized work. Haller outlines Serviceplan’s own growth priorities, including deeper digitalization, tighter integration of creative, media, and technology capabilities, and international expansion.

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