Lighthouse and Bowerbird partner to curb hotel rate undercutting
Summary
Lighthouse and Bowerbird have teamed up to help hotels reduce rate undercutting from unauthorized third-party listings. Lighthouse’s AI-powered Parity Insight monitors rate parity across distribution channels and flags repeat offenders that create the biggest revenue leakage. Bowerbird then uses copyright enforcement to remove those listings and watch for reappearance. The partnership is already being tested by Radisson Hotel Group and has shown a reduction in parity loss in a pilot. The move builds on Lighthouse’s recent acquisition of Hotelrank.ai to strengthen its discoverability analytics.
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