Iren replaces Rakuten as Warriors patch partner in ‘record’ deal

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The Golden State Warriors have named Iren as their new jersey patch partner in a multi-year deal. Iren will replace Rakuten and place its logo on Warriors jerseys starting in the 2026-27 season. The partnership also gives Iren branding across Chase Center and involvement with the Valkyries and Santa Cruz Warriors. The deal includes AI literacy community initiatives and is described as one of the most valuable sponsorships in North American team sports. For Iren, this raises brand visibility in a major tech market and reinforces its positioning as an AI cloud company.

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