Turkish AI Company Citelens: AI Shows Different Sources in Turkish and English

▤ Summary

Citelens released research showing that AI answers in Turkish and English often cite different sources for the same business query. The study tested 444 commercial questions and found only 22% overlap in cited domains across the two languages. It also showed that English queries produced AI Overviews slightly more often than Turkish ones. The findings matter for brands that sell in Turkey or operate across languages because visibility in one language does not guarantee visibility in another. Citelens positions this as a reason to run separate generative engine optimization and AI visibility efforts by market and language.

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