Viewers get in on the action as Netflix kicks off new interactive TV offerings
Summary
Netflix is launching its first original horror video game, Unhinged, on June 30. The title lets viewers use their phones as controllers to interact with objects on a TV screen. Netflix is using the release to pull more subscribers into interactive entertainment and to learn which game genres work best on its service. The company has shifted away from mobile-only games and is focusing on TV-based titles tied to its own franchises and original worlds.
Classifications
industries
Entertainment
applications
Business Intelligence
AI Classifications
Labels
Video Game Development
Entertainment Software
Interactive Storytelling
Linked Companies
Night School Studio
$1M to $5M