Publicis Groupe acquires Mumbai-based search marketing agency, Convonix

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Publicis Groupe has acquired Convonix, a Mumbai-based search marketing agency. The deal folds Convonix into Starcom MediaVest Group in India, where it will operate as SMG Convonix with two market-facing brands. Convonix’s founding leadership will stay on to run the business, and the firm will continue serving major domestic and international clients. The acquisition strengthens Publicis Groupe’s digital marketing capabilities and expands its footprint in India’s search and performance marketing market.

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