Cxmmunity Media Launches Intelligence Platform Leveraging Data To Bridge The Gap Between Multicultural Gaming Audiences And Brands

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Summary

Cxmmunity Media has launched the Cxmmunity Cultural Intelligence Platform to help brands understand multicultural gaming audiences. The platform uses first-party data from HBCUs, a creator community of more than 10,000 members, and live event participants. It will provide advertisers with cultural reports and partner insights tied to gaming, anime, and digital culture behavior. The launch aims to close a data gap for media buyers, entertainment studios, and gaming publishers targeting these audiences.

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