AliExpress 618 brand transaction volume grows 90% year over year

▤ Summary

AliExpress says its overseas 618 shopping festival drove brand transaction growth of 90% year over year. The platform also reports that 177 brands saw more than triple growth compared with March. Brand transaction penetration reached nearly 40%, showing stronger adoption of branded commerce on the marketplace. The item highlights sales momentum on a major cross-border e-commerce platform rather than a product or corporate transaction.

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