First impression of company information seen on social media: No. 1 is 'the company atmosphere is easy to understand.' About 70% feel reassured when a company has social media accounts while viewing job postings.

▤ Summary

This release shares survey results about how people view company social media accounts in the hiring process. Most respondents say they use YouTube, X, and Instagram regularly, but fewer have actually seen company accounts or job posts there. Among those who have, the strongest impression is that social media makes a company’s culture easier to understand and increases trust. About 70% say a company’s SNS account adds reassurance when they review job openings, especially when it shows real work scenes and daily operations. The results suggest that social recruiting and employer branding through social channels will keep growing.

▦ Linked Companies