Erste is preparing new products in its offer for children. It has registered the image of “Sejfusia”

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Erste is preparing new offerings for its children’s banking segment. The bank plans to introduce virtual safes that let children save money for selected goals. It has also registered the image and name of a mascot, Sejfusia, as part of the new brand strategy. The bank says the new children’s features should appear later this year. The move points to a broader push by banks to expand digital, educational, and savings tools for younger customers.

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