[Column] AI as co-founder is fun, until you get thirty questions - Emerce
Summary
The column describes an experiment in building a product company with AI doing most of the execution work. It shows how multiple models help with product discovery, brand creation, website building, and stack selection, but only when the team gives them clear criteria and context. The piece also highlights the limits of AI, including too many follow-up questions, generic ideas, and the need for human judgment around founder fit and risk. It argues that AI works best as a collaborative teammate rather than a magic shortcut, and that professionals should focus more on steering, filtering, and iterating.
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HealthTech
applications
Web and Content Management
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Cloud Platform
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DevOps Software
