Google Wallet and Ticketmaster present a new kind of ticket

▤ Summary

Ticketmaster is rolling out a new ticket experience in Google Wallet that turns entry tickets into interactive, branded event cards. Organizers can customize the card design with cover images and brand assets for tours, clubs, festivals, and other events. They can also add up to 12 configurable links for parking, gate details, food ordering, and other day-of-event information. The integration also gives organizers a way to promote their own mobile apps directly inside the ticket workflow.

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