How Cloudflare, Mozilla, Google, Microsoft and Shopify want to better regulate AI agent traffic
Summary
Cloudflare is working with Mozilla, Google, Microsoft, and Shopify on PACT, a privacy-preserving protocol for verifying web traffic. The effort aims to help websites distinguish real users, authorized bots, and abusive automated traffic without relying on invasive tracking or excessive CAPTCHAs. The protocol uses anonymous tokens issued by trusted verification services and can be presented by browsers as proof of trust. Shopify’s involvement highlights the commercial pressure on e-commerce sites to block abuse without adding checkout friction. The initiative is also being positioned for future standardization.
Classifications
industries
Fintech & Banking
applications
Accounting and Taxes
AI Classifications
Labels
Cloud Infrastructure Software
Cybersecurity Software
Developer Tools
