Bain Capital to buy majority of Maesa
Summary
Identifying white space opportunity globally, Maesa has incubated the creation of successful exclusive brands such as Kristin Ess Hair Care and Flower Beauty and partners with a wide range of retailers including Walmart, Target, Sephora, AS Watson, Ulta, Dollar General and H&M. It is Maesa’s unique model that combines the disciplines of designers, beauty merchants, consumer marketing and custom packaging development, which provides a truly differentiated and integrated service to its clients. We could not be more excited to partner with Maesa to continue to develop this innovative brand creation approach in an evolving beauty landscape.” said Miray Topay, a Principal at Bain Capital Private Equity. The founders and the management team of Maesa remain substantial shareholders alongside Bain Capital Private Equity and will continue to focus on driving the growth of the business, investing in leadership and developing talent. Bain Capital Private Equity (www.baincapitalprivateequity.com) has partnered closely with management teams to provide the strategic resources that build great companies and help them thrive since its founding in 1984.