78% of French people now watch free ad-supported streaming channels

▤ Summary

This article highlights the rapid adoption of free ad-supported streaming TV in France, with 78% of respondents spending time on FAST services. It shows that films drive the strongest viewing behavior, while local content matters heavily in French viewing preferences. The piece also explains that viewers accept ads when they are relevant or help finance free content. On the advertiser side, the article points to a clear shift toward connected TV and more integrated ad formats, especially home screen placements and pause ads.

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