Adobe and Drift Launch Industry-First Conversational Account-Based Experience for Marketo Engage
Summary
“Customers have more options and information than ever before, so they have all the power in the buying process today, not companies,” said David Cancel, CEO, Drift. “As a result, whoever makes it easier to buy, wins — yet most B2B websites add friction and force buyers to jump through hoops just to talk to someone. With Marketo Engage and Drift together, marketers will be able to have personalized account-based conversations at scale with website visitors at any stage of the buying process and provide the VIP experience that buyers expect today.” Marketo Engage customers will benefit from Verticurl’s global team of marketing technology and ABX consultants in over 20 countries. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia.
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