Almost 60% of the videos TikTok shows new users are generated by AI • ENTER.CO

▤ Summary

Kapwing's study found that 59% of the videos shown to new TikTok accounts come from AI-generated or low-quality 'AI slop' content. The report says children's categories are especially saturated with synthetic videos, raising concerns about quality, authenticity, and the impact on younger viewers. TikTok is adding controls to reduce AI-generated content in feeds and improving watermark and authenticity systems, but the study suggests synthetic content is still growing faster than filtering tools. The article also frames this as part of a broader shift across social media, where automated content production is rapidly replacing human-made posts.

▦ Linked Companies

Kapwing

$1M to $5M