I teach founders to act before they’re ready - then delayed my own startup for two years

▤ Summary

JumpProof is an absorbent activewear brand designed for women who experience bladder leakage during exercise. The founder spent two years delaying the startup despite coaching others to act before they felt ready. A key conversation at a Brisbane workshop helped move the business forward by bringing in a partner with relevant product-brand experience. The team worked through manufacturers, built prototypes, and began testing the product with women who confirmed the need. The brand is now preparing to launch and learn from real customer feedback.

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