Talpa Media the largest podcast sales network in the Netherlands - Emerce

▤ Summary

This article compares Dutch podcast sales networks by weekly listeners, downloads, and title counts. Talpa Media stands out because it reaches the most weekly listeners despite having a relatively small catalog. The piece also explains that Talpa mainly operates as an advertising sales network for podcasts it does not produce itself. It highlights a broader split between volume-driven networks and more concentrated networks built around a few high-performing titles. The article ends by noting that a new Audiomonitor from NMO will add more insight into audio consumption later this year.

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