Ehran Ciris Never Once Thought of This as an Ad Business

▤ Summary

This article profiles Erhan Ciris and 4D Sight, a company that inserts virtual advertising into live broadcast video for sports and entertainment clients. Ciris rejects the label of ad tech and frames the company as solving a rendering and perception problem instead. That framing shapes hiring, product scope, and competitive strategy by emphasizing visual realism over media inventory. The piece argues that 4D Sight’s real advantage comes from years of production experience and technical craft in live broadcast environments.

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