Walmart gets bullish on advertising business with Vibe.co acquisition
Summary
Walmart agreed to acquire connected TV advertising platform Vibe.co to strengthen Walmart Connect and expand its full-funnel advertising strategy. The deal supports Walmart’s push into higher-margin businesses and follows its earlier acquisition of Vizio. Vibe.co’s CEO, CTO, and broader team are expected to join Walmart Connect after closing. The transaction is expected to close by the end of fiscal year 2027, subject to customary conditions.
Classifications
industries
No industries detected
applications
Sales and Marketing
AI Classifications
Labels
Advertising Technology
Streaming TV Advertising Platform
SaaS
Linked Companies
Vibe
$1M to $5M