Walmart gets bullish on advertising business with Vibe.co acquisition
Summary
Walmart agreed to acquire connected TV advertising platform Vibe.co to strengthen Walmart Connect and expand its full-funnel advertising strategy. The deal supports Walmart’s push into higher-margin businesses and follows its earlier acquisition of Vizio. Vibe.co’s CEO, CTO, and broader team are expected to join Walmart Connect after closing. The transaction is expected to close by the end of fiscal year 2027, subject to customary conditions.
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applications
Sales and Marketing
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Labels
AdTech Software
SaaS
Marketing Automation
Linked Companies
Vibe
$1M to $5M