RealScout CEO on how agents are adapting in a down market

▤ Summary

RealScout CEO Andrew Flachner describes how a prolonged down market is forcing real estate agents and brokerages to operate with tighter ROI discipline. He says teams are getting more selective about lead generation and are putting more emphasis on database nurture and past-client engagement. He also points to rising use of AI as a productivity tool that helps agents do more work rather than simply cut costs. The piece highlights RealScout’s integration with Opendoor and its push to align with partners that support broader listing exposure and access.

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RealScout

$1M to $5M