Tespo, With a New Office in Detroit, Offers “the Keurig of Vitamins”
Summary
Ted Mills spent the first part of his career in finance, eventually starting a investment fund for Manoj Bhargava, the Michigan-based founder of 5 Hour Energy , in 2008. He saw the convergence of a few trends shaping the market: ingredient transparency, direct-to-consumer sales, and personalization, all of which inspired him to start a company called Tespo , based in Plymouth, MI, in 2017. Customers can go online to the company’s website and take a quiz that asks questions to determine the person’s age, gender, medical conditions, activity level, and medicines being taken. He envisions building a version of the system for pharmaceutical customers, that could be linked to a person’s thumbprint to prevent misuse, and could ping caregivers if the patient starts skipping doses. Tespo, with 20 employees, is beginning to raise a Series B funding round and in May, it will start offering a DNA test kit that Mills says will help the company do more in-depth product personalization.
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