Ticketmaster's new Google Wallet integration could make concerts less stressful
Summary
Ticketmaster is adding interactive ticket support to Google Wallet across Europe, the Middle East, and Africa. The new passes can show live updates such as schedule changes, entry instructions, directions, and other event details. The rollout starts with a pilot at Glasgow’s OVO Hydro arena. Venues and event organizers can also use TM1 to push updates, manage branding, and communicate with attendees before and during events.
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