Robinhood dangles World Cup tickets to boost Gold subscriber base

▤ Summary

Robinhood is using a World Cup ticket sweepstakes and discounted prediction market fees to push more users into its Gold subscription. The company says Gold membership already has 4.3 million subscribers and generates growing subscription revenue. Robinhood is also shifting some prediction market activity to Rothera, a joint venture exchange it created with Susquehanna International Group. The piece also notes Schwab’s planned entry into prediction markets, showing broader interest in this trading category.

▦ Linked Companies

Robinhood Markets, Inc.

$1M to $5M