Marriott to Enter Branded Apartment Rentals: W Hotels Comes First in 2027

▤ Summary

Marriott is entering branded apartment rentals for the first time with W Apartments Cleveland, planned for a 2027 opening. The offering shifts its branded residential model from condo sales to long-term tenant rentals. Tenants will get luxury services such as concierge, doorman, bellman support, events, and access to hotel amenities. Marriott also plans to extend Bonvoy loyalty benefits into this new rental format, creating a new monetization path for the brand and its development partners.

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