Prenetics Group Acquires ‘Psychologist in a Pocket’ Kelaa App

▤ Summary

Prenetics Group has acquired Kelaa App, the core product of Soma Analytics, along with associated assets. Kelaa offers personalized stress-management sessions for employees and businesses and has been used by large enterprises and public organizations. Prenetics plans to combine the app with its genetics offerings and expand the solution through insurers and corporate wellness programs worldwide. The deal brings together digital wellness software and preventive health services in a way that could widen Prenetics' enterprise and insurance sales reach.

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