OpenAI Showcases ChatGPT Ads and Codex at Cannes Lions Ahead of Planned IPO
Summary
OpenAI used Cannes Lions to showcase its ChatGPT advertising product and its Codex coding tool to marketers. The company is pushing ads inside ChatGPT as part of a larger effort to build a major advertising business ahead of a possible IPO. It says it already works with thousands of advertisers and plans to expand ad markets further over the next year. OpenAI also positioned Codex as a tool that helps marketing teams build internal apps and campaign assets without coding skills. The move signals a stronger focus on monetization and broader commercial use of its AI platform.
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OpenAI
$25M to $50M