Adthena Secures $14M in Series A Funding
Summary
Adthena , a London, UK, Austin, TX, and Sydney, Australia-based provider of AI-powered search marketing intelligence, secured $14m in Series A funding. – strengthen product development of its paid search AI platform, which is built around its patented ‘Whole Market View’, and Led by Ian O’Rourke, CEO, Adthena provides an AI-powered search marketing intelligence platform leveraging natural language processing, machine learning and thousands of deep learned categories to segment data to provide insights into Brand Protection, Partner Management, Strategic Planning, Gap Analysis and Ad Copy Analysis. Globally, the company works with more than 200 clients across 14 different business sectors, including retail and e-commerce, finance, travel, education, and automotive. Brand customers include Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo.