Supply Chain Growth Index Reports Pipeline Efficiency Rebounds Across Every Performance Level
Summary
LeadCoverage released the Q1 2026 Supply Chain Growth Index and highlighted a sharp rebound in pipeline efficiency across logistics and freight companies. The report says the median Logistics Growth Efficiency Ratio jumped 453% quarter over quarter, and every performance segment improved at the same time for the first time since launch. LeadCoverage ties the improvement to stronger benchmark participation, earned media, SEO, and AEO efforts, along with broader market pressure from manufacturing growth, higher spot rates, and regulatory constraints. The report also notes that incomplete attribution tracking and early-stage demand programs produced weaker results. The index frames brand reputation and demand generation maturity as important drivers of pipeline performance in the freight and 3PL market.