Fremantle Selects TransPerfect’s Media.Next Subtitling Solutions to Support Launch of Remastered Baywatch Series in US, Australia, and Canada
Summary
Baywatch is an internationally acclaimed television drama series whose original run included nine seasons and 199 episodes and inspired multiple spin-offs and remakes over the years. Fremantle has remastered the entire library in high definition and has introduced new, high-quality audio and music in preparation for this release to a new generation of viewers. Bob McCourt, Chief Operating Officer at FremantleMedia International, said, “We selected TransPerfect as our captioning and localization partner for the Baywatch relaunch because their AI solution offered a unique advantage over other options in the marketplace. Phil Shawe, President and CEO of TransPerfect, stated, “We are honored to be chosen by Fremantle to help in bringing Baywatch to a new generation of viewers. TransPerfect Vice President of Media and Entertainment, Roy Dvorkin, will be presenting the full AI-powered Media.Next suite at NAB Show, April 6–11 in Las Vegas.