A new transportation era in Istanbul: Yandex Go has officially launched
Summary
Yandex Go has officially launched its taxi service in Istanbul after expanding to several other Turkish cities. The company is backing the rollout with a $100 million investment commitment and a first-ride 50% discount campaign. It is positioning the service as a digital, AI-supported mobility option designed to reduce wait times and improve route matching. The Istanbul entry adds another major market to Yandex Go’s Turkey expansion and increases competition in the city’s ride-hailing space.
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Yandex
$1B+