After the success of "F1": Apple wants to continue into cinema
Summary
Apple plans to expand Apple TV with more and better content after the success of the film F1. Eddy Cue said Apple wants to keep focusing on quality rather than turning the service into a generic content catalog. The company will continue mixing theatrical releases and streaming releases as part of its content strategy. Apple is also already developing a sequel to F1, which reinforces its commitment to premium entertainment projects. The move should help Apple TV remain visible in streaming while using selective prestige titles to attract subscribers.
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Apple Inc.
$1B+