Aviva will make life insurance available through ChatGPT
Summary
Aviva is rolling out life insurance quotations through ChatGPT, extending its collaboration with OpenAI. Customers can enter personal details in ChatGPT and receive a pre-filled initial quote that continues on Aviva’s website for final purchase. The company already launched a similar experience for home insurance in April and now plans to expand the approach to more products. This move signals that insurers are testing AI as a new customer acquisition and quote-initiation channel.
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