RACQ progresses digital transformation with expanded Adobe stack
Summary
RACQ is expanding its Adobe footprint under a five-year Lighthouse partnership with Adobe and Deloitte Digital. The program will support a broader member experience transformation focused on real-time personalization, scalable content production, and intelligent automation. RACQ plans to use Adobe tools to unify member data, improve content workflows, and orchestrate omnichannel experiences. Deloitte Digital will handle the implementation and support the wider digital transformation effort. The agreement also gives RACQ early access to newer Adobe tools and features through an innovation roadmap.
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Web and Content Management
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Software
SaaS
Digital Media Software
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Adobe
$1B+